The Problem With Web Hosting Review Sites
Today I'd like to talk about a topic that is not popular, but one that
should be discussed anyway. It's probably not much of a secret that a
number of product review sites on the Internet are fake. What I mean is
that these sites often pretend to be genuine in their review of a
particular product, but oftentimes the webmaster has never even seen or
used the product. This is of course entirely possible because it is so
easy to gather information of nearly any product in the world. Using
Google (or any search engine for that matter) and just a little bit of
ingenuity, it's not hard to get factual, timely information about any
topic. So why would a webmaster take to Google to gather information
that will eventually land up in a fake review? Money, of course!
The
affiliate marketing industry, while it is brilliant in many ways, has
indirectly led to a number of these fake review sites. If you're not
familiar with the concept of affiliate marketing, the idea is that an
advertiser or company will pay a commission or referral fee to an
affiliate who introduces a consumer to that company's product. For
example, if I have a website all about the most comfortable mattresses
you can buy, I may write a detailed review on some of these mattresses.
At the end of my review will often be a link for you to click where you
can buy the product. This link is tied to my identity so that if you
decide to purchase, the advertiser will know that it was me who sent the
sale to them. And so they'll pay me a commission for sending them the
sale. That's how it works.
Web hosting is an online market that
is particularly vulnerable to fake review sites. Do you know why? Again,
the reason is related to money. In particular, the relatively high
commission that these hosting companies pay their affiliates. Me
personally, I'm not complaining as I myself have a Bluehost review
page. However, I have tried to be completely and totally impartial and
factual in that review. But you'll find that many of these review sites
have no problem recommending all of the hosting companies equally
(doesn't make sense), and a number of these reviews are lacking in
substance. And while I generally am not in favor of government
regulation, it's possible something needs to be done soon to normalize
commission payouts or this industry might end up hurting itself.
The Biggest Benefits Of Using Wordpress
Much has been said about the benefits of using Wordpress for your
website, but I want to quickly add and emphasize a few specific points I
think are particularly helpful. This will be a short article, but
hopefully helpful.
By far the single greatest benefit to using
Wordpress for your website is the power you get with this CMS. Because
of its pervasiveness, the Wordpress community and user base is huge. And
so there are thousands of developers supporting Wordpress, doing things
like developing themes and plugins. A theme is basically a module to
change the look and feel (layout) of your site, while a plugin enahces
the funcionality of your website in some tangible way.
A second
reason Wordpress is better than other CMS's like Joomla is the the ease
of use and short learning curve. More and more people are building
websites these days, and so it is essential that a newbie have an easy
time publishing online. Wordpress understands this - from one click
install scripts to menu driven interfaces, Wordpress understands the
value in simplicity.
Finally, the third benefit to using
Wordpress is the cost. Coupled with the extensibility of the platform,
you can build an entire Web application with Wordpress for free -
complete with forums, a membership site, even a shopping cart. There is
no charge for almost all of the plugins available on the platform.
Please don't mishear me, there are other CMS's and web site builders that will do the job, but if you are new and want to learn how to make a website easily, I couldn't recommend Wordpress more.
What Is a Domain Name?
A domain name is simply an Internet name attached to an e-mail address
of a website. For example, google.com is a domain name. So is
princeton.edu and iana.org. A domain name used to be difficult to buy
(back in the day!), you used to have to know someone. But these days
almost anyone can get a domain name from any number of sources. A domain
name is acquired from a company called a registrar - not all registrars
are authorized to sell all domain names. For example, you may have to
use an Indian registrar to buy a domain ending in .in. Then again, you
may not depeneding on the company.
By far the most popular type
of domain name is that which ends in .com. A commercial or .com domain
name is thought to have the highest commercial value and so it usually
comes at a premium. It's also true that domain names with other
extensions are more readily available to buy.
If you want to make a website,
may I suggest you buy your domain name at either Bluehost or Namecheap?
In a world of dishonest companies and not knowing trust, I assure you
both of these are reputable and trustworthy. An honest registrar such as
these will charge about $10-12 per year for the domain name. If you see
a domain name priced at more than $20 per year, I suggest you run in
the other direction. Likewise, if something seems too good to be true
chances are it is. Good luck with your research on domain names!
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